Our Team

Yousef Kakish – Director of Insights

With over 19 years of experience; Yousef has successfully managed a large number of strategic insights projects locally and regionally in the fields of NGOs, Government, Education, Finance, CPG, Retailers, Telecom, Automotive.
Yousef led the Consumer Insights teams at international organizations in Levant region and Qatar, and managed projects and business development departments at NGOs and the private sector.

Yousef holds MBA degree and Enterprise Project Management certificate, as well as published research papers in the fields of branding, quality, and process management.


Waseem Rihani – Director of Operations

Waseem has extensive experience in customized market research and mystery shopping. Undertaken many projects in Social Surveys, Public Enterprises, Telecommunications, Banking, Automobile and Pharmaceutical products in Jordan, Saudi Arabia, Syria, Iran, and Bahrain. Also have excellent experience in focus groups moderation and Business to Business interviewing.

Further, he has conducted Outlet Censuses in many markets in the region.

Waseem holds bachelor’s degree in Business Administration / Accounting from the University of Rhode Island, USA.

Ahmad Mubaideen – Insights Executive

As an Analyst, Ahmad had managed to complete different research projects, with a Bachelor of Science in Industrial Engineering, Ahmad had worked on different projects in multiple sectors including telecommunication and technology, transportation, food and beverages, banking and NGO’s; during which he had accumulated great experience in multiple types of research studies.